Vaping Culture is Being Redefined By Women
There are hundreds of thousands of Canadians who vape daily, and 15% of Canadians have tried vaping. Vaping is often viewed as the best alternative to smoking by former smokers and smokers who would like to quit, and they decide to make the switch permanently. This alternative nicotine delivery system is much more than that, however. Vaping has attracted a number of influencers, entrepreneurs, and creatives. It's not just a masculine hobby - vaping is becoming a community of passionate females who are driving change. In this article, we will explore how women are changing the vaping landscape for the better.
AN INCREASING NUMBER OF WOMEN ARE VAPING
Increasingly, women are becoming more open to trying e-cigarettes as they learn how vaping can enhance their lives. Additionally, more women are becoming regular vapers than men. Canada currently has more men vaping than women, but the UK has the opposite trend. Females are significantly more likely than males to try vaping in the United States. Because male smokers outnumber female smokers worldwide, those who switch from tobacco to e-liquid are far more likely to do so.
THERE IS A FIGHT AGAINST OUTDATED VAPE MARKETING
Despite the fact that there are nearly as many female vapers (and they may even outnumber the number of males) as males, many industry marketing tactics are still geared toward males. Vaping events are likely to feature scantily clad female representatives displaying merchandise or potentially offensive events such as the Miss Vapor competition. What should be a community that is inclusive is rendered tone-deaf by these tactics. There is, however, a change in sight thanks to women in the vape industry who are focusing on consumer education and innovative products.
VAPING IS BECOMING MORE POPULAR AMONG FAMOUS WOMEN
There are many female celebrities also helping to redefine vaping culture, just as women are playing a bigger role in the general vaping community. Women celebs, including models, actors, and singers, are making the switch to vaping as a healthier alternative to smoking. Singers report their vocal cords do not suffer as much damage as those who smoke. Celebrities are increasingly seen carrying vapes as naturally as handbags on stage, screen, and the red carpet.
ENTREPRENEURSHIP AMONG WOMEN IS BOOMING
Women are less likely than men to launch new businesses globally and across all industries. Since the vape industry is so new, female entrepreneurs may find it easier to succeed here than in industries that have been established for a longer time. A wide range of devices, vape juice, accessories, and merch is being created and marketed by female entrepreneurs from around the world.
The role women have played in evolving the vaping culture is undeniable. The women behind these startups, mixologists, designers, and influencers are leveraging their passion to create a more inclusive community and lead the way for other women to go smoke-free.